We evaluated and stress tested the impact and feasibility of each of these use cases to understand better blockchain’s overall strategic value and how to capture it.
Our analysis suggests the following three key insights on the strategic value of blockchain.
It’s no coincidence that Salesforce Apple, and Facebook invest serious time and money to create these large-scale events. Brands use live events because they are an excellent channel through which marketers can achieve their annual goals.
Innovators and intrapreneurs often do the same thing – we expect everyone else, from leaders on down, to speak our language. And when they don’t, we get frustrated because from our view, they just don’t get it.