Hard truth: Growth Hacking is not somehow magical. Whether it is Airbnb, Uber, Booking or most high-growth companies, they didn’t find out their remarkable growth hack thanks to some random idea.
If data is the oil of the digital age, then analytics is the engine that turns it into energy. What excites the most forward-thinking executives today is analytics’ strategic value: the ability to enable and inform broad commercial growth and transformation, not just incremental efficiency gains.
Let’s face it: Social media is still one of the most effective ways to grow a business and brand on the internet today. But it’s also still one of the most confusing, time-consuming and resource-draining markets as well.
Today, when there’s more of everything — more channels, more choice, more speed, more confusion — more noise and less signal, it’s fair to ask: What is a brand?
When it comes to making big changes in the world around you, you must first challenge your mindset. Mindset is a powerful thing. Our mindsets determine everything: what we believe to be true, our value systems and the actions we take.
To truly benefit from failure, you need a process to learn from mistakes. Recently, Google described its internal process for documenting and learning from mistakes, and it’s a brilliant method you and your organization can learn from.
So training employees and giving them job skills in other high-demand industries (not related to the industry your company competes in) is madness–right? You’re incentivizing them to leave–no one would do that.
You’ve likely heard this saying: “You never get a second chance to make a first impression.” And it’s true. You can’t take whatever you said or did back after all is said and done.
Innovation is risky business, which the museum founder, Dr. Samuel West, explores in his research as an organizational psychologist. Although progress depends upon trial and error, we often only hear about triumphs.
The best growth reads we found on the web this week. Disruptive innovations, growth-hacks, startups & scale-ups. Short and simple.
Carefully curated by RevelX - http://revelx.co/
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