The Growth Weekly - Innovation via idea theft, finding your growth metric and brain-to-brain communication

Hello growth enthusiasts! A new week, a new Growth Weekly. The best growth weeks we found on the web
The Growth Weekly - Innovation via idea theft, finding your growth metric and brain-to-brain communication
By The Growth Weekly • Issue #18
Hello growth enthusiasts! A new week, a new Growth Weekly. The best growth weeks we found on the web this week. Also make sure to check out the 6 minute intro to Artificial Intelligence: it’s beautiful. Enjoy your read.

Growth
5 digital marketing trends that will disrupt your business
Marketing strategies such as social media outreach, search engine marketing, and web site pop-ups are yesterday’s trends. Every business does those now. Here’s the next frontier.
Boards Must Be More Combative
More and more, boards must be willing to challenge executive teams and stress-test their strategies to ensure they go far enough and fast enough. For boards used to preserving the status quo, this shift can be uncomfortable. Here are four ways boards can become better challengers and champions of change.
Your growth metric is key: this is how to find it
Today’s marketers are overwhelmed with analytics and metrics. This post describes how to find your One Big Growth Metric. It gives you a “true north” to follow and makes your business more effective at growth. 
Innovation
Steal like Apple: 4 Perspectives on Innovation via Idea Theft
How did Apple manage to continue innovating consistently for over three decades? Four perspectives on how idea theft can be positive, valuable and ethical.
New to Artificial Intelligence? All you need to know about AI in just 6 minutes
A 6 minute Intro to AI, beautifully designed and in words we all understand. Check it out.
Ireland Passes Historic Legislation, Set to be the First Nation To Completely Cut Fossil Fuels
Ireland’s Parliament has passed a bill that stops the country from investing in fossil fuels as part of an €8 billion government fund. Ireland’s divestment is the most aggressive move taken against fossil fuels to date.
How automakers are cashing in on the connected car craze
The Internet of Things has created a new market in the automotive industry, one which is showing no signs of slowing down. Connected cars and their associated services are expected to grow from $13.6 to over $42 billion by 2022.
Cool stuff
Why Ikea's flatpack refugee shelter won design of the year
Ikea’s solar-powered Better Shelter lasts six times longer than a typical emergency tent and has already changed the lives of thousands of refugees around the world.
Electric vehicle battery cost dropped 80% in 6 years down to $227/kWh – Tesla claims to be below $190/kWh
Profitable production of electric vehicles is highly important. If electric vehicles are to prevail over gas-powered cars, they need to be profitable to manufacture in mass. We are on the right track, as costs have fallen from ~1,000 per kWh in 2010 to ~$227 per kWh in 2016.
Brain-to-Brain Communication in Humans Could Soon Become a Reality
Researchers are finding ways for us to communicate using only our minds, going so far as to give people in separate rooms the ability to send answers to each other without speaking. If we can hone this technology, it could help people with paralysis or other physical disorders regain the ability to communicate or perform physical tasks.
Have a great day. Keep growing!
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The Growth Weekly
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The best growth reads we found on the web this week. Disruptive innovations, growth-hacks, startups & scale-ups. Short and simple. Carefully curated by RevelX - http://revelx.co/
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